paneltania

Web Marketing Celebrity Bloggers Technology Culture Event Toronto

This is a mash-up report of the tech talk that happened after a recent Meetup event in downtown Toronto on 15th November 2016. On that evening  Tania Stadnik a veteran b2b marketing consultant and the current president of the AMA Toronto opened and closed a discussion between four technologists who shared insights on how to get slow adopters to embrace new technology, and especially new marketing platforms. Below are the pictures left unpublished (perhaps for good reasons) from the occasion as detailed in my article on Toronto Guardian, Marketing Technologists Discuss The Future of Advertising which was an in-depth look at the debate between a google guy, a creative agency VP and a synaptic transfer engineer working for a company called Brainsights.

Scattered through the photo collage above you might see some notable Toronto event bloggers of which there were plenty at the event. Each blogger related the parts of the evening that affected them most, and in their own way they each contributed more to the group discussion afterwards in their own blog portals.

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Wedding Girl wrote about how she craves AR software for wedding planners that would take care of her business marketing needs sure, but moreover it might add value to her enterprise by allowing her brides to try on wedding dresses ‘virtually’ from the comfort of their own homes, and see wedding venues perfectly decorated in advance, digitally.

Charles Moffat from True Love Bites wants to help design an AR dating app. Good ideas in his piece as Charles outline exactly how his smart phone assisted event would use Facebook API to find commonalities among participants. He sees people sharing headphones and following audio clues that are well researched (by the app sifting through Facebook feeds and profile data)  so as to ‘break the ice’ and spark fruitful conversations among people who would otherwise be total strangers.

salmon-bite

These are the leftover photos from the event; as a blogger I try not to use the same pics twice, and I  also try not to use pics of people eating in any of the important media I make , just here in my WordPress diary. Reader? How did you even find this place anyway?  Sorry Mary for the pic above.

These rather bland photos are all the original pictures of the party that I have left, as I posted my best images on Flickr – Album 15 Nov 2016 AMA Toronto Tech MeetUp

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Among the celebrity bloggers at the event, and a woman who is very careful about protecting her personal image, Raymi the Minx blog post about marketing technology at the 15 Nov 2016 AMA Toronto event is hilarious. and I dare not post a bad picture of her in this rag of place. This is my personal fart pad blog… what are you even doing here?  There is photo of Raymi avail here at this time.

Shannon however…

shannon1cardShannon Tebb was at the event and afterwards she wrote on marketing matchmaking in the future on Shanny in the City blog. At one point in the proceedings she mentioned the dating site ‘Bumble’  . Is that site still around?  I hope so. I haven’t tried it yet. If not , well then let me explain this was something of a ‘fad’ dating site that came and went quick in the shadow of Tinder.

Shannon Tebb from Shanny in the City

The panel laughed when Shanny mentioned bumble com, and yet I bet it made millions – dating sites always find ready adopters because there’s a lot of lonely people out there, and that should be a place where technology can help!

New marketing technology dominates a matchmaker’s business niche; people get sick of things faster than they adopt new platforms. Shanny went on to say in her blog that she has ‘…seen this happen with plenty of online dating sites – they get upgraded and try to charge money and ultimately fail because nobody cares and there a free sites ahoy.

It may not seem like it was very informative, but these types of events do have a positive effect on attendees. These special occasions where we all get together to talk about technology raise-the-vibrations of entire community.

On that night like so many others we got caught up on each others’ stories and made memories and feasted for a time on our common dreams and ideas.

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Life of a Commercial Signmaker, Vehicle Wrapping in Toronto

In December 2015 we drove to the north quarter of Toronto and took a long walk around Sign Source Solution.  This sign making business is becoming famous for their skill at wrapping automobiles in custom printed and specially cut vinyl.  The vehicle wraps photos on Sign Source Solution website shows a dozen different wraps on all manner of different vehicles, compact cars, to Cadillacs, SUVs and delivery vans, truck tractors and trailers.

Leading The Evolving Science of Vehicle Wrapping

Writing commercial slogans on transportation vehicles is not new. The practice can be traced back to the street vendors in London England in the early 1800s, (as no doubt ‘hawkers’ in every large city in the world have painted their names or wares on ‘hackney carts’ for time eternal). It was especially popular in the American west when covered wagons advertised gospel shows, patent medicines, hair tonics, circus acts, and later on Wild West Shows. Cartage companies in particular have always painted marketing messages on their carriages.

Probably the first mass media adoption of vehicular advertising happened on railroad cars promoting Five Roses flour, T. Eaton’s catalog (here in Canada) and their rival Sears in the US at the dawn of 20th century.

Wrap advertising on automobiles or ‘vehicle wraps’ is a wholly new advertising medium that came into being almost one hundred years later in 1993 when taxi cabs in Berlin were wrapped in vinyl to protect their original paint and resale value.  That’s because in the mid 1990s film vinyl became a viable competitor to paint of all kinds. This new material made it possible to print large scale graphics using digital printers called electrostatic printers. The next revolution came with the first production vinyl film-cutters, capable of fast printing, mass production, and never-before-seen detail.

Vehicle Wrapping Is Possible Because of the Discovery of Vinyl

Waldo Semon, vinylFuel Ghoul described the science of vehicle wrapping and contributions made by Waldo Semon that led to the deployment on the material on cars one hundred years later.

Chemist and inventor, Waldo Semon, found a way to plasticize pure polyvinyl chloride (PVC) — a synthetic polymer discovered by German chemist Eugen Baumann in 1872. In pure form, PVC was brittle and difficult to process. First attempts at using the plastic in commercial applications failed as a result. In 1926, Semon invented the vinyl still used today

The reason the vinyl wraps are becoming so popular today is because this medium works; vehicle wrapping is estimated to have the cheapest cost per impression over a five to ten year period than any other medium including the internet. With just a little imagination and the right creative services provider, many local businesses could easily integrate vehicle-wraps into their marketing mix. This tactic works well for neighbourhood bars, restaurants and cafes, beauty salons and specialty retail shops such as florists, clothiers and pet groomers.

Raymi Toronto was at Sign Source Solution and learned about wrapping cars with Avi Barak and got a good look at the entire operation.  She wrote a paragraph about vehicle wrapping on her Minx blog too.

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Wrapping cars in printed vinyl is only a few decades old.

The first vehicle wrap in the entire world was thought to have been created for Pepsi soft drink company in 1993. It was used to wrap a bus promoting its Crystal Pepsi product. It wasn’t long before bus wrap advertising was everywhere and the new form of vehicle graphics trickled down to smaller businesses and consumers.

Storia PR - vehicle wrap on Volkswagon

SMOJoe detailed new age wraps made with printed, and cut vinyl, backed with an impermanent adhesive. Impermanent because you have to get the vinyl off the smooth metal surface of the car at some point in the vehicle’s lifespan. Printing on vinyl in high resolution and in any color is far superior to painting cars with chemical paints. Vinyl wraps, if applied correctly, are durable, weatherproof, don’t peel, and are easily removed.

Vehicle wraps have become successful as a form of advertising because they work. Just look at these vehicle wrap advertising statistics and you’ll understand why.

shanny in the city, Shanny mini cooperThe wrap design for Storia PR was well received entirely because of the book – the logo and brand elements could certainly be improved.

Shannon Tebb from Shanny in the City wrote about a vehicle wrap on a Mini Cooper, and described how the marketing would work in her business. She positioned the pink and white car as a potential reward that her matchmaking and party planning business might someday achieve.

Sarafino Olive Oil delivery van

Sarafino Olive Oil website administrator at blogged a vehicle wrap design for their delivery van in their earth tone brand colours with logo and slogan. This is a bigger project than a car and uses twice as much or more material. Its important to remember that bigger vehicles also require more design time. The price for this vehicle wrap was about $2500 and that includes everything but the design which was gifted to the company for free.

vehicle wrap for yoga school in Grimsby

Claire Matthews the owner of Yoga Truly in Grimsby blogged about how her free vehicle wrap could help her marketing as she expands her Yoga school business to Port Colborne with the understanding that she would be driving for at least an hour everyday; this could be an easy way to turn that negative ‘waste of time’ into a positive advertising and marketing exercise. She also blogged about how she would have to consistently be a good driver and not cause as any offenses that could make negative brand impressions, or worse…

Deb Lewis, CityEvents, party promoter, event planner in Toronto

Deb Lewis considered getting the vinyl vehicle wrap because she reasoned that the bright pattern would increase branding and expose her to more opportunities. The art would also increase morale among the droves of volunteers she frequently deploys at events especially outdoor events in the summer.

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Since the beginning of time, small business owners have been seeking ways to stretch their marketing dollars and out-perform their competitors. Vehicle wraps work all year long, three hundred and sixty five days per year, for five to ten years, making the actual amortized investment manageable for most small businesses—a few dollars per day,

Vehicle Wrapping at Sign Source Solution

The whole story can be glimpsed in one picture on the Vehicle Wrapping Mash-Up Expression on the New Hive. A primary issue associated with wrap advertising is the reduction in the ease of visual interpretation of the advertisement and you can see this designer has the magic touch.

People Get Tanned for TIFF Parties

On Monday Sept 14th 2015, Raymi Lauren White also known as Raymi Toronto visited Urbansun tanning salon to artificially darken the skin on her body in time for a TIFF party the following evening.  She thinks it makes her look more beautiful and I have ever reason to believe she’s right. This is her story, Raymi Visits Urbansun Tanning salon in Toronto.

Raymi gets spray tan at Urbansun

You can get the whole scoop on the #ACTRAGetsLoose party by reading her personal blog post about the making of a well tanned Raymi the Minx and I got some great pictures at the event itself and wrote this article about the ACTRA Hang Loose Media TIFF party on Toronto is Awesome magazine. Raymi was welcomed onto the red carpet by a barrage of photojournalists and her brown skinned self against the ACTRA backdrop appears in Jen McNeely’s comprehensive account of the event in SheDoesTheCity com.

tanning salon, Raymi the minx

Urbansun has excellent modern equipment available to facilitate all types of tanning including sunless tans which is what Raymi ended up getting for the best results in the shortest period of time.. All of the items offered for use in every Urbansun salon has been carefully selected and evaluated for comfort, safety, and effectiveness as a tanning instrument. Most of their collection has been imported from Europe, and you would be hard pressed to find a similar offering in the Toronto area. You can see more pictures in my Livejournal blog about Raymi at Urbansun tanning salon.

From a quick session in one of our stand ups or industry leading high-pressure beds, to a relaxing leisurely tan in one of our intermediate beds, to a few moments in one of our facial tanners – we offer a wide selection of items allowing you to easily customize your tanning results.

Here is a list of their equipment

  • Mystic Tan
  • •  Euro
    •  Passion 34/3
    •  Elixir
    •  x7/Starship
    •  Diva 7
    •  800
    •  880
    •  1100
    •  1050
    •  Chili Power

All month Urbansun is having a lotion promotion,

lotion promotion at Urbansun

All different types of lotion is present at the counter, including some very exotic brands..

tanning lotion at Urbansun

There are many more much higher quality images on the Urbansun tanning salon website photo gallery..

Raymi on the red carpet at TIFF

Here’s my pasty white face for a comparison

Rob Campbell at TIFF Party

Good times

Joe Chan, Bluechem-Canada

Bluechem Fuel System Cleaner Propels Race Car Driver As Sponsor

Joe Chan, Bluechem-CanadaJoe Chan was recently profiled in an online magazine article which enumerated the many different steps involved in becoming a professional race car driver.  Eligible Magazine: How To Be A Professional Race Car Driver lists four distinct phases of career development with the last being the most difficult – finding sponsors. Getting an education and wining races is easy compared to finding money to keep racing. Joe is fortunate to have a racing parts business and has made himself an industry insider becoming a Spec Lube distributor and Bluechem Canada Fuel System Cleaner supplier to the consumer market.

Joe Chan of Paragon Competition is the poster child for the everyman Canadian race car driver. He’s won a few titles over the years, but doesn’t consider himself a professional driver, not anymore. He’s a road racer, and specialty automotive parts entrepreneur.

Lambo3Motorsport has a natural association with vehicle makers and fuel companies. Unlike other racing sports this activity is totally dependent on multinational corporations to make and service the cars. The best drivers are sought out by car companies to race their fastest vehicles because automakers like the association and the publicity of being part of a winning team. Auto racing is kind of an ultimate test arena for parts, tires, lube and fuel.

Bluechem’s synthetic fuel system cleaner penetrates and cleans injectors, carburetors, intake valves and combustion chambers to reduce carbon emissions and yield better gas mileage. The Paragon Racing team would however only use the sponsor’s product to do a fuel system cleaning treatment to the car engine after the race, or while preparing for the next one, as most races are very strict about fuel additives on race day. Yet their logo on the car makes it possible for Joe to pay his staff and race this season, and May 3rd 2015 he was at Laguna Seca in California competing in the IMSA Lamborghini Blancpain Super Trofeo in the very car seen above, provided by Grand Touring Automobiles in Toronto, another generous sponsor.

Consumers Use Fuel System Cleaner Before Vehicle Trade Ins

autoloan solutions, fuel system cleanerA blog post on the Auto Loan Solutions blog in April listed Bluechem fuel system cleaner as a ‘forgotten car fix’ that could lead to increased fuel savings and less vehicle maintenance down the road.

Joe Chan racing in his Bluechem emblazoned Lamborghini serve to remind society of the perpetual quest for automotive excellence, and the scientists, engineers and even the race car drivers who work to continuously improve vehicular transport and make it safer, cleaner and more efficient for the rest of us.

skin tightening for summer

Numi Spa in Brampton is Beauty Fruit, Laser Removal, Tanning Salon

The Numi Spa, laser removal clinic in Brampton has hybrid fruit trees growing all around the parking lot at 10025 Hurontario St., and if you look closely, you can see they’re still clutching their 2014 fruit crop, in the middle of winter, March 2015.

ornamental fruit in parking lot of Numi spa in Brampton

But are they rose hips or cherry trees?

rose hips or cherry tree

Perhaps they are a new variety of genetically engineered ornamental cherries, cross pollinated with rosehips? They do appear to be a combination of both species. They’re a lovely ornamental tree variety with evergreen fruit! See the discussion about Numi Spa fruit on Urban Toronto.  but are they natural? is the fruit healthy, nutritious and delicious to eat? The consensus here is that if the birds and raccoons are not eating this fruit, then it can’t be very ‘natural’.  But it sure is beautiful to behold, and what’s more interesting is that it keeps its beauty and bears ‘ripe’ fruit well into the winter.

So of course this is the perfect fruit to be found in the parking lot of a laser treatments, tanning salon in Brampton, where everyone works hard to preserve their beauty and look fruitful throughout the winter months and, if you will forgive the metaphor, into their winter years.

YELP, numi spa, tanning salon, laser removal clinic in Brampton

The inner workings of the spa were recently chronicled in amazing detail in this compelling piece of journalism found in the Brampton Momstown | Numi Spa Uses Light to Make Beauty which goes into great detail about the services that use laser light and UV light and even RF or radio frequency transmissions are harnessed here to break up living tissue and make people physically more attractive.

laser vein removal on nose, faceThe science of laser vein removal is compared to IPL or Intense Pulsed Light Therapy on Fuel Ghoul this month, and some of the same pictures are different images taken at the same shoot are employed in that media.

Eligible Magazine’s article about Mid Life Crisis Marketing also used some of the images on Flickr showing the spa services that comprise Numi’s Mid Life Crisis package. Still more shots and a further breakdown of the different ideas in that article are digested on Aroib12 blog about Mid Life Crisis Marketing which was published soon after the initial piece.

You can peruse the whole Flickr Gallery of photos from Numi Spa in Brampton if you’re looking for even more glimpses inside this high tech house of beauty .