This is a mash-up report of the tech talk that happened after a recent Meetup event in downtown Toronto on 15th November 2016. On that evening Tania Stadnik a veteran b2b marketing consultant and the current president of the AMA Toronto opened and closed a discussion between four technologists who shared insights on how to get slow adopters to embrace new technology, and especially new marketing platforms. Below are the pictures left unpublished (perhaps for good reasons) from the occasion as detailed in my article on Toronto Guardian, Marketing Technologists Discuss The Future of Advertising which was an in-depth look at the debate between a google guy, a creative agency VP and a synaptic transfer engineer working for a company called Brainsights.
Scattered through the photo collage above you might see some notable Toronto event bloggers of which there were plenty at the event. Each blogger related the parts of the evening that affected them most, and in their own way they each contributed more to the group discussion afterwards in their own blog portals.
Wedding Girl wrote about how she craves AR software for wedding planners that would take care of her business marketing needs sure, but moreover it might add value to her enterprise by allowing her brides to try on wedding dresses ‘virtually’ from the comfort of their own homes, and see wedding venues perfectly decorated in advance, digitally.
Charles Moffat from True Love Bites wants to help design an AR dating app. Good ideas in his piece as Charles outline exactly how his smart phone assisted event would use Facebook API to find commonalities among participants. He sees people sharing headphones and following audio clues that are well researched (by the app sifting through Facebook feeds and profile data) so as to ‘break the ice’ and spark fruitful conversations among people who would otherwise be total strangers.
These are the leftover photos from the event; as a blogger I try not to use the same pics twice, and I also try not to use pics of people eating in any of the important media I make , just here in my WordPress diary. Reader? How did you even find this place anyway? Sorry Mary for the pic above.
These rather bland photos are all the original pictures of the party that I have left, as I posted my best images on Flickr – Album 15 Nov 2016 AMA Toronto Tech MeetUp
Among the celebrity bloggers at the event, and a woman who is very careful about protecting her personal image, Raymi the Minx blog post about marketing technology at the 15 Nov 2016 AMA Toronto event is hilarious. and I dare not post a bad picture of her in this rag of place. This is my personal fart pad blog… what are you even doing here? There is photo of Raymi avail here at this time.
Shannon Tebb was at the event and afterwards she wrote on marketing matchmaking in the future on Shanny in the City blog. At one point in the proceedings she mentioned the dating site ‘Bumble’ . Is that site still around? I hope so. I haven’t tried it yet. If not , well then let me explain this was something of a ‘fad’ dating site that came and went quick in the shadow of Tinder.
The panel laughed when Shanny mentioned bumble com, and yet I bet it made millions – dating sites always find ready adopters because there’s a lot of lonely people out there, and that should be a place where technology can help!
New marketing technology dominates a matchmaker’s business niche; people get sick of things faster than they adopt new platforms. Shanny went on to say in her blog that she has ‘…seen this happen with plenty of online dating sites – they get upgraded and try to charge money and ultimately fail because nobody cares and there a free sites ahoy.”
It may not seem like it was very informative, but these types of events do have a positive effect on attendees. These special occasions where we all get together to talk about technology raise-the-vibrations of entire community.
On that night like so many others we got caught up on each others’ stories and made memories and feasted for a time on our common dreams and ideas.