John J with Matthew Robert White

Matthew Robert White, Pop-Up Retail for Valentines – Black Roses

I know exactly how Matthew Robert White makes the Black Roses he sells in his Pop Up Retail Outlets on Roncesvalles High Park and in that rinky dink farmer’s market on Sorauren Ave at Wabash Ave in Toronto, because I showed him how to do it.
Black Rose Valentines, Matthew Robert White

John J with Matthew Robert WhiteAt the Sorauren Farmer’s Market, there is a local beekeeper selling a wax rose standing beside Matthew Robert White holding his bitumen covered black rose, which you cannot really see that clearly against his dark jacket, but i believe the picture expands if you click it. The wax rose is perfect crafty valentine and will be a hot item in Matt’s store.

The secret to popup retail is hosting timely events that resonate with some distinct part of society at a particular time of the year.  Valentines Day is a great opportunity for sell all different types of roses and chocolates and romantic gifts. But this article is about people making different types of roses,including dried roses and even copper metal roses which are great variations on a theme that might not be as relevant to society another other day of the year. Popup retail is huge trend now as the events can double as internet attractions and travel coupon destinations.

Ired roses dipped in flat roofing tar wrote about how I made Black Roses for Valentines on Smart Canucks and this left this piece on D.I.Y bitumen covered roses on Medium last week by photographing and comprehensively documenting a visit to their their tarpots which are known in the industry as ‘tar boilers’, but which are in fact filled with 500 degree bitumen. Dave the flat roofer at the ToughRoof flat roofing job site in Toronto gave me lots of good information and was very accommodating and even   delved even deeper in the science of the operation on this post on Fuel Ghoul which is my chemical science theme Typepad blog.

Roofing tar may contain coal tar but is mostly petroleum bitumen especially with Canada being blessed with the tar sands in Alberta. This material is certainly a by product of that refining process.

dave beside solid unmelted roofing tar, petroleum bitumen

Roofing tar is solid at room temperature. It gets delivered to the job as a black solid block that when heated to 500 degrees becomes an oily liquid used on flat roofs to fix leaks. It is made from coal tar and petroleum byproducts. Coal tar is a deep brown or black residue, which is made during coal production process. Coal tar must be refined and processed to meet standards for roofing use.

Dave tarring rosesToughRoof seals, bonds or repair areas on the roof that damaged or are slowly deteriorating. Newer formulations of roofing tar are asbestos free, but may contain solvents, surface adherents, plastics and mineral fillers/fibers. Coal tar roof cement is applied by trowel, while other types of roofing tars are applied like paint or caulk.

Most roofing tar formulas are black in color, but some manufacturers have also created versions in lighter colors like silver and white. Some brands of roofing tar can be painted when dry to match the roof’s original color scheme. Roofing tar can be removed by using a tar remover, but removers may cause damage to certain roofing surfaces.

The black rose is certainly beautiful and has inspired both pop-up holiday retailers and copy cats

beautiful black rose

Local Basement Waterproofing Contractor also makes Valentines Day Rose

Bill Korenowsky of Royal Waterproofing is a basement waterproofing contractor in Toronto who also made up some custom treated roses for Valentines Day, but its probably not something Matthew would deign to sell in his fashionable pop-up stores.

Bill Korenowsky with Waterproof Rose

Bill Korenowsky with Waterproof Rose

Bill dipped roses in Bakor Aqua-Bloc® 770-06 which is a one component elastomeric waterproofing compound designed to replace conventional hot mop felt ply and/or pre-formed sheeting systems. It is applied in a single application, which cures through solvent evaporation to provide a heavy-duty, seamless,  rubber-like impervious membrane. This is a liquid applied waterproof product that is good for year round use.

dipping red roses in waterproofing compound

Dipping red roses in waterproofing compound with Bill Korenowski of Royal Waterproofing in Toronto.

Excellent for use on concrete, masonry foundation walls, parking decks, planters and reflective pools its not that great for flowers.  Contractors use with Yellow Jacket reinforcing fabric to treat cracks and joints but the mixture is too stiff to penetrate the plant’s crevices. Heavy bodied trowel grade coating this stuff probably does a wonderful job on cement to provide seamless rubberized asphalt membrane, but it’s terrible for roses.

red rose plastic membrane from waterproofing contractor

In the language of flowers, black roses signify death, or supreme hatred, but a perfectly preserved red rose could symbolize a perpetual romance, and a supernaturally strong enduring love that defies nature.

Waterproofed roses might be considered kitschy or artificial but such a product would satisfy a gift givers desire for originality and quality messaging. The idea of preserving the flower’s beauty in a transparent or beautifully coloured body cast is universally appealing to retailers and romantics.

 

 

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