John J with Matthew Robert White

Matthew Robert White, Pop-Up Retail for Valentines – Black Roses

I know exactly how Matthew Robert White makes the Black Roses he sells in his Pop Up Retail Outlets on Roncesvalles High Park and in that rinky dink farmer’s market on Sorauren Ave at Wabash Ave in Toronto, because I showed him how to do it.
Black Rose Valentines, Matthew Robert White

John J with Matthew Robert WhiteAt the Sorauren Farmer’s Market, there is a local beekeeper selling a wax rose standing beside Matthew Robert White holding his bitumen covered black rose, which you cannot really see that clearly against his dark jacket, but i believe the picture expands if you click it. The wax rose is perfect crafty valentine and will be a hot item in Matt’s store.

The secret to popup retail is hosting timely events that resonate with some distinct part of society at a particular time of the year.  Valentines Day is a great opportunity for sell all different types of roses and chocolates and romantic gifts. But this article is about people making different types of roses,including dried roses and even copper metal roses which are great variations on a theme that might not be as relevant to society another other day of the year. Popup retail is huge trend now as the events can double as internet attractions and travel coupon destinations.

Ired roses dipped in flat roofing tar wrote about how I made Black Roses for Valentines on Smart Canucks and this left this piece on D.I.Y bitumen covered roses on Medium last week by photographing and comprehensively documenting a visit to their their tarpots which are known in the industry as ‘tar boilers’, but which are in fact filled with 500 degree bitumen. Dave the flat roofer at the ToughRoof flat roofing job site in Toronto gave me lots of good information and was very accommodating and even   delved even deeper in the science of the operation on this post on Fuel Ghoul which is my chemical science theme Typepad blog.

Roofing tar may contain coal tar but is mostly petroleum bitumen especially with Canada being blessed with the tar sands in Alberta. This material is certainly a by product of that refining process.

dave beside solid unmelted roofing tar, petroleum bitumen

Roofing tar is solid at room temperature. It gets delivered to the job as a black solid block that when heated to 500 degrees becomes an oily liquid used on flat roofs to fix leaks. It is made from coal tar and petroleum byproducts. Coal tar is a deep brown or black residue, which is made during coal production process. Coal tar must be refined and processed to meet standards for roofing use.

Dave tarring rosesToughRoof seals, bonds or repair areas on the roof that damaged or are slowly deteriorating. Newer formulations of roofing tar are asbestos free, but may contain solvents, surface adherents, plastics and mineral fillers/fibers. Coal tar roof cement is applied by trowel, while other types of roofing tars are applied like paint or caulk.

Most roofing tar formulas are black in color, but some manufacturers have also created versions in lighter colors like silver and white. Some brands of roofing tar can be painted when dry to match the roof’s original color scheme. Roofing tar can be removed by using a tar remover, but removers may cause damage to certain roofing surfaces.

The black rose is certainly beautiful and has inspired both pop-up holiday retailers and copy cats

beautiful black rose

Local Basement Waterproofing Contractor also makes Valentines Day Rose

Bill Korenowsky of Royal Waterproofing is a basement waterproofing contractor in Toronto who also made up some custom treated roses for Valentines Day, but its probably not something Matthew would deign to sell in his fashionable pop-up stores.

Bill Korenowsky with Waterproof Rose

Bill Korenowsky with Waterproof Rose

Bill dipped roses in Bakor Aqua-Bloc® 770-06 which is a one component elastomeric waterproofing compound designed to replace conventional hot mop felt ply and/or pre-formed sheeting systems. It is applied in a single application, which cures through solvent evaporation to provide a heavy-duty, seamless,  rubber-like impervious membrane. This is a liquid applied waterproof product that is good for year round use.

dipping red roses in waterproofing compound

Dipping red roses in waterproofing compound with Bill Korenowski of Royal Waterproofing in Toronto.

Excellent for use on concrete, masonry foundation walls, parking decks, planters and reflective pools its not that great for flowers.  Contractors use with Yellow Jacket reinforcing fabric to treat cracks and joints but the mixture is too stiff to penetrate the plant’s crevices. Heavy bodied trowel grade coating this stuff probably does a wonderful job on cement to provide seamless rubberized asphalt membrane, but it’s terrible for roses.

red rose plastic membrane from waterproofing contractor

In the language of flowers, black roses signify death, or supreme hatred, but a perfectly preserved red rose could symbolize a perpetual romance, and a supernaturally strong enduring love that defies nature.

Waterproofed roses might be considered kitschy or artificial but such a product would satisfy a gift givers desire for originality and quality messaging. The idea of preserving the flower’s beauty in a transparent or beautifully coloured body cast is universally appealing to retailers and romantics.

 

 

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Lenzr’s September Contests: Great Prizes for Photographers!

Lenzr’s back again with two photo contests for September.  The prizes for this round are sure to make photographers pay attention, but just in case you haven’t, here they are:

Classy Summer Drinks

The Classy Summer Drinks contest recognizes the power of a mouth-watering drink at the height of summer.  Have you ever been stopped in your tracks by an impossibly good-looking drink?  Have you ever made an impulse purchase based on a drink’s picture?  Lenzr wants to be seduced by photos of your most delectable drinks under summertime conditions.

This contest is sponsored by a company devoted to providing the best stainless steel ice cube trays.  The winner will receive a package of stainless steel containers, which can be customized by browsing the sponsor’s sizable catalogue.

A Manufacturing Process

You may know all about cameras, from ISOs to shutter speeds.  But do you know how they are made?

Lenzr wants photographers to peer through closed factory doors in their newest contest, A Manufacturing Process.  Capture exclusive photos of automated machinery performing some sort of manufacturing task to win.

The contest is a bit different this time because the winning photos are intended for the sponsor’s website.  Specifically, the photos are meant for the sponsor’s pages on process manufacturing and lean manufacturing.   The winner will license their photo to Solarsoft for $250, and so will three other runners-up (at $75 each).  There’s also fair chance Solarsoft will feature winning photos on their site, but they are not obligated to do so.

Voting for both contests will begin on Sept. 15, 2011 and run until Sept. 25th.  In each case, the 10 photos with the highest scores will advance to a panel of judges, and the winner will be announced on Oct. 1, 2011.  Contests open to Canadians 13 years of age and older, but unfortunately it’s not valid in Quebec.