Web Marketing Celebrity Bloggers Technology Culture Event Toronto

This is a mash-up report of the tech talk that happened after a recent Meetup event in downtown Toronto on 15th November 2016. On that evening  Tania Stadnik a veteran b2b marketing consultant and the current president of the AMA Toronto opened and closed a discussion between four technologists who shared insights on how to get slow adopters to embrace new technology, and especially new marketing platforms. Below are the pictures left unpublished (perhaps for good reasons) from the occasion as detailed in my article on Toronto Guardian, Marketing Technologists Discuss The Future of Advertising which was an in-depth look at the debate between a google guy, a creative agency VP and a synaptic transfer engineer working for a company called Brainsights.

Scattered through the photo collage above you might see some notable Toronto event bloggers of which there were plenty at the event. Each blogger related the parts of the evening that affected them most, and in their own way they each contributed more to the group discussion afterwards in their own blog portals.

mark-mary1

Wedding Girl wrote about how she craves AR software for wedding planners that would take care of her business marketing needs sure, but moreover it might add value to her enterprise by allowing her brides to try on wedding dresses ‘virtually’ from the comfort of their own homes, and see wedding venues perfectly decorated in advance, digitally.

Charles Moffat from True Love Bites wants to help design an AR dating app. Good ideas in his piece as Charles outline exactly how his smart phone assisted event would use Facebook API to find commonalities among participants. He sees people sharing headphones and following audio clues that are well researched (by the app sifting through Facebook feeds and profile data)  so as to ‘break the ice’ and spark fruitful conversations among people who would otherwise be total strangers.

salmon-bite

These are the leftover photos from the event; as a blogger I try not to use the same pics twice, and I  also try not to use pics of people eating in any of the important media I make , just here in my WordPress diary. Reader? How did you even find this place anyway?  Sorry Mary for the pic above.

These rather bland photos are all the original pictures of the party that I have left, as I posted my best images on Flickr – Album 15 Nov 2016 AMA Toronto Tech MeetUp

door-check1

Among the celebrity bloggers at the event, and a woman who is very careful about protecting her personal image, Raymi the Minx blog post about marketing technology at the 15 Nov 2016 AMA Toronto event is hilarious. and I dare not post a bad picture of her in this rag of place. This is my personal fart pad blog… what are you even doing here?  There is photo of Raymi avail here at this time.

Shannon however…

shannon1cardShannon Tebb was at the event and afterwards she wrote on marketing matchmaking in the future on Shanny in the City blog. At one point in the proceedings she mentioned the dating site ‘Bumble’  . Is that site still around?  I hope so. I haven’t tried it yet. If not , well then let me explain this was something of a ‘fad’ dating site that came and went quick in the shadow of Tinder.

Shannon Tebb from Shanny in the City

The panel laughed when Shanny mentioned bumble com, and yet I bet it made millions – dating sites always find ready adopters because there’s a lot of lonely people out there, and that should be a place where technology can help!

New marketing technology dominates a matchmaker’s business niche; people get sick of things faster than they adopt new platforms. Shanny went on to say in her blog that she has ‘…seen this happen with plenty of online dating sites – they get upgraded and try to charge money and ultimately fail because nobody cares and there a free sites ahoy.

It may not seem like it was very informative, but these types of events do have a positive effect on attendees. These special occasions where we all get together to talk about technology raise-the-vibrations of entire community.

On that night like so many others we got caught up on each others’ stories and made memories and feasted for a time on our common dreams and ideas.

Life of a Commercial Signmaker, Vehicle Wrapping in Toronto

In December 2015 we drove to the north quarter of Toronto and took a long walk around Sign Source Solution.  This sign making business is becoming famous for their skill at wrapping automobiles in custom printed and specially cut vinyl.  The vehicle wraps photos on Sign Source Solution website shows a dozen different wraps on all manner of different vehicles, compact cars, to Cadillacs, SUVs and delivery vans, truck tractors and trailers.

Leading The Evolving Science of Vehicle Wrapping

Writing commercial slogans on transportation vehicles is not new. The practice can be traced back to the street vendors in London England in the early 1800s, (as no doubt ‘hawkers’ in every large city in the world have painted their names or wares on ‘hackney carts’ for time eternal). It was especially popular in the American west when covered wagons advertised gospel shows, patent medicines, hair tonics, circus acts, and later on Wild West Shows. Cartage companies in particular have always painted marketing messages on their carriages.

Probably the first mass media adoption of vehicular advertising happened on railroad cars promoting Five Roses flour, T. Eaton’s catalog (here in Canada) and their rival Sears in the US at the dawn of 20th century.

Wrap advertising on automobiles or ‘vehicle wraps’ is a wholly new advertising medium that came into being almost one hundred years later in 1993 when taxi cabs in Berlin were wrapped in vinyl to protect their original paint and resale value.  That’s because in the mid 1990s film vinyl became a viable competitor to paint of all kinds. This new material made it possible to print large scale graphics using digital printers called electrostatic printers. The next revolution came with the first production vinyl film-cutters, capable of fast printing, mass production, and never-before-seen detail.

Vehicle Wrapping Is Possible Because of the Discovery of Vinyl

Waldo Semon, vinylFuel Ghoul described the science of vehicle wrapping and contributions made by Waldo Semon that led to the deployment on the material on cars one hundred years later.

Chemist and inventor, Waldo Semon, found a way to plasticize pure polyvinyl chloride (PVC) — a synthetic polymer discovered by German chemist Eugen Baumann in 1872. In pure form, PVC was brittle and difficult to process. First attempts at using the plastic in commercial applications failed as a result. In 1926, Semon invented the vinyl still used today

The reason the vinyl wraps are becoming so popular today is because this medium works; vehicle wrapping is estimated to have the cheapest cost per impression over a five to ten year period than any other medium including the internet. With just a little imagination and the right creative services provider, many local businesses could easily integrate vehicle-wraps into their marketing mix. This tactic works well for neighbourhood bars, restaurants and cafes, beauty salons and specialty retail shops such as florists, clothiers and pet groomers.

Raymi Toronto was at Sign Source Solution and learned about wrapping cars with Avi Barak and got a good look at the entire operation.  She wrote a paragraph about vehicle wrapping on her Minx blog too.

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Wrapping cars in printed vinyl is only a few decades old.

The first vehicle wrap in the entire world was thought to have been created for Pepsi soft drink company in 1993. It was used to wrap a bus promoting its Crystal Pepsi product. It wasn’t long before bus wrap advertising was everywhere and the new form of vehicle graphics trickled down to smaller businesses and consumers.

Storia PR - vehicle wrap on Volkswagon

SMOJoe detailed new age wraps made with printed, and cut vinyl, backed with an impermanent adhesive. Impermanent because you have to get the vinyl off the smooth metal surface of the car at some point in the vehicle’s lifespan. Printing on vinyl in high resolution and in any color is far superior to painting cars with chemical paints. Vinyl wraps, if applied correctly, are durable, weatherproof, don’t peel, and are easily removed.

Vehicle wraps have become successful as a form of advertising because they work. Just look at these vehicle wrap advertising statistics and you’ll understand why.

shanny in the city, Shanny mini cooperThe wrap design for Storia PR was well received entirely because of the book – the logo and brand elements could certainly be improved.

Shannon Tebb from Shanny in the City wrote about a vehicle wrap on a Mini Cooper, and described how the marketing would work in her business. She positioned the pink and white car as a potential reward that her matchmaking and party planning business might someday achieve.

Sarafino Olive Oil delivery van

Sarafino Olive Oil website administrator at blogged a vehicle wrap design for their delivery van in their earth tone brand colours with logo and slogan. This is a bigger project than a car and uses twice as much or more material. Its important to remember that bigger vehicles also require more design time. The price for this vehicle wrap was about $2500 and that includes everything but the design which was gifted to the company for free.

vehicle wrap for yoga school in Grimsby

Claire Matthews the owner of Yoga Truly in Grimsby blogged about how her free vehicle wrap could help her marketing as she expands her Yoga school business to Port Colborne with the understanding that she would be driving for at least an hour everyday; this could be an easy way to turn that negative ‘waste of time’ into a positive advertising and marketing exercise. She also blogged about how she would have to consistently be a good driver and not cause as any offenses that could make negative brand impressions, or worse…

Deb Lewis, CityEvents, party promoter, event planner in Toronto

Deb Lewis considered getting the vinyl vehicle wrap because she reasoned that the bright pattern would increase branding and expose her to more opportunities. The art would also increase morale among the droves of volunteers she frequently deploys at events especially outdoor events in the summer.

Snappy Towels -

Since the beginning of time, small business owners have been seeking ways to stretch their marketing dollars and out-perform their competitors. Vehicle wraps work all year long, three hundred and sixty five days per year, for five to ten years, making the actual amortized investment manageable for most small businesses—a few dollars per day,

Vehicle Wrapping at Sign Source Solution

The whole story can be glimpsed in one picture on the Vehicle Wrapping Mash-Up Expression on the New Hive. A primary issue associated with wrap advertising is the reduction in the ease of visual interpretation of the advertisement and you can see this designer has the magic touch.

Smojoe SEO Show at Chalkers Pub 17 June 2014

Neville Pokroy and Rob Campbell at SMOJoe SEO Show 17 June 2014A really great Smojoe SEO Show was held at Chalkers Pub in Toronto on Tuesday the 17th June 2014 at 7pm as thirty people braved extreme thunderstorm alert, and severe weather to attend the inspirational web marketing event. They gathered in the dining area at the south end of the restaurant complex to soak up as much knowledge as possible for the $10 entry fee charged by Leeann Jenson the administrator of a popular Life After 40 Single Meetup Group. I joked that this evening was SEO for Singles with websites and that wasn’t far from the truth; the one complaint I got was that there wasn’t enough networking time!

Without any interruptions, not waiting on weather or late arriving attendees, the Smojoe SEO Show was performed live by myself Rob Campbell starting at 715pm. The ‘show’ starts by me explaining what we have to do today to get page one presence, and why and how we do it. Then, after a tiny break, I go around looking at everyone’s websites and we all together set about figuring out how we can help these attendees and their struggle for subject matter relevance and higher rankings.  Its quite fascinating if I don’t say so myself… and its starting to get some big name business attention from Bay St consultants and business growth authors and business marketing gurus of all stripes. Who doesn’t want to be first on Google for something. Neville Pokroy brought his business growth book along to this show and he gave away six signed copies to people brave enough to share their site’s meta data, and suffer the scrutiny of the crowd on stage at the front of the room.

Inside this SEO workshop attendees find new ways to help each other.  Everyone in the crowd becomes a little bit more SEO savvy and certainly more social media friendly as they quickly become aware of how to increase their reach and authority.  Glenda MacDonald live blogged SMOJoe SEO MeetUp 17June2014; she did a terrific job communicating the entire ordeal, blow by blow, with original pictures, on her blog.

The best part of the night was when people won prizes!  Dr Archer, Toronto Dentist at Archer Dental donated twenty travel toothbrush kits and mini toothpaste tubes which I gave away to people who asked intelligent questions and did the social media exercises to benefit other attendees’ websites and blogs.

SMOJOe SEO show, June 17Some of the sponsors attended the event in person and they brought products to give away to anyone who would help them get along, and link to them and say kind words so they can get more recognition by earning higher rankings on Google; just showing up with something in your hands to give away at the SMOJoe SEO show makes you more important in this life.

Here is Angelo Tramonti from Sarafino Olive Oil who offered up these exotic liquids as a grand prize for live bloggers – Glenda MacDonald won!

Rob Campbell performing SMOJoe SEO Show live at Chalkers Pub 17 June 2014We could have improved the impact by setting and tweeting a certain hashtag, and I could have passed around a paper blog resource sheet for people to write down their blog URLs and Twitter handles, and these are good ideas for next time

Overall, I think everyone had a great time at this unique event, and Leeann has already asked when I’ll be available to do it again.

Red FLag Deals Thread about #GrowthHackTO which hosted the first ever SMOJoe SEO Show

The SMOJoe SEO Show was at Growth Hacking TO Meet-Up happened on Weds April 23rd at 243 College St. It started at 7pm and wrapped up at 10:30 pm. It was solid infotainment
http://www.meetup.com/Growth-Hacking…nts/174390812/
Growth Hacking Toronto This was a free Meet Up event and perfect for people who wanted to learn SEO rudiments so they could properly marvel at the most advanced new technology – it was fashioned for beginners and veterans alike, so both could come away with tips and new techniques for growth hacking to gain more users.
Someone was going to win a coffee maker courtesy of Vigorate Digital ecommerce software which really is a growth hacking tool chest filled with custom digital marketing solutions, pin code loyalty programs, online auction software, and easy to install photo contests templates etc . Growth hackers want more users.

Cristian Contreras is the face of Growth Hacking in Toronto.

What is Growth Hacking?
A marketing practice with an absolute focus on growth – the discipline encourages marketers to use advanced methods, tools, and best practices to grow user base or data, content or customer reach. Growth hackers often use resources that weren’t available in the traditional marketing repertoire a few years ago, and very often they made these tools themselves. The quintessential growth hacker is the coder who writes script to collect content and customers from larger more unwieldy corporate websites – ie like how Airbnb fed on Craigslist.

The second part of the show is a live diagnostic and content publishing festival whereby people in the room win prizes from an office coffee solutions company that is sponsoring the event. Don’t miss this unique educational evening – it will be like nothing you’ve seen before or likely to ever see again – stay tuned here for updates on how it evolves and what happens and why .

Every participant who is willing to play along, tweet, blog and do Facebook updates right there in the room is eligible to win bags of free coffee, and somebody is going home with a brand new office coffeemaker.

Follow #GrowthHackTO and Rob Campbell is @roberrific on Twitter. Last edited by Arob; Apr 16th, 2014 at 11:43 AM.

People are talking on Twitter and adding voices to the discussion about Growth Hacking on Smart Canucks and we’re expecting some contributions to this beautiful post about GrowthHackTO on Free Ads Planet.

Then after weeks of planning IT WAS SUDDENLY HAPPENING..
Toronto is Awesome ran this picture on Sunday April 20th,

There are still quite a few seats left and even if you don’t reserve a spot or get ticket you should just come anyway because you’ll probably get in – some of the people registered have already said they cant come in the comments at the side of the Meet-Up page . .

Rob Campbell and Jane Wang of MyHealth Sphere dot ca
UPDATE – The event was a big success. Jane Wang won the charity choice SEO spot in a heated race between eight contenders!  She volunteered her domain and won the crowd’s sympathy.

Edwin Frondozo

https://twitter.com/drgnmeme/status/459148906295615488/photo/1

After Jane won, we all took a whack of pictures and then endeavoured to use them in our homemade media; at this point we all went to work optimizing her health apps domain and her intriguing game Health Challenger. Its cool. She’s helping people get healthy and that’s a great cause.

You can read more in a terrific blog post about it courtesy of Dan Wood, http://seohowto.ca/2014/04/seo-growth-hacking-session/ and he wrote that while sitting in his chair in the audience . Dan’s a real smart guy. and Cristian Contreras wrote here,
http://growthhackingtoronto.ca/seowinnerhealthapps/
Jane Wang a start-up health apps designer takes paper from the bowl

Cristian was blogging at the front of the class in front of the audience, who were dropping off more and more every minute . aha  ah well live blogging isn’t the most exciting thing to watch at ten pm.  I dont take it personal. The audience dropped from fifty to less than twenty souls watching in the second half of the show – it was exciting for me. Maybe this should be a daytime event. A weekend workshop.

The grand finale, the draw for the office coffee maker – the ticket was pulled from the popcorn ceramic bowl by Jane Wang.

Smojoe – Rob Campbell holds the Bowl for Jane Wang who picks David Woogan, to win the coffee maker . .

Dan Wood sitting in the audience did a tremendous courtesy by listing the process and order of things necessary to achieve page one rankings. He writes, “…in a simple form these are the steps:

  1. Choose a keyword that will have a valuable return for your website (or your client).
  2. Take original photos and host them on trusted websites (Flickr, WordPress)
  3. Devise creative, interesting stories that relate to your product/service in some way and get this article published in the best, biggest, most trusted magazine or newspaper or other publication that you can
  4. Bookmark this article on social bookmarking sites and social media
  5. Write secondary articles and publish those on other sites. Use the same photos from their original source
  6. Bookmark and interlink those with the original article.

What he left out was the secret ingredients that I don’t tell anyone. Dan went on the record how I compared my modern day existence to a 14th century troubadour who goes from tavern to tavern and sings about heroes and highwaymen who pay him to make their exploits more well known , so they are feared , respected and paid tribute or presented with big opportunities. Its the same today online – the more famous and important you are in a particular  category and have earned links in articles, blogs and forums etc, the more likely your URL will show up on pg1 in searches done by needy townspeople.  So a modern SEO practitioner is a digital troubadour.

Summary of 2012 Miss Teen Canada World Blog Network of Sixty Four Regional Delegates

In four months between January and April 2012 last year each of the sixty four 2012 Miss Teen Canada World Regional Delegates was issued her own regional blog domain, username and password on the Miss Teen Canada Blog Network.

 

Each contestant took the time to read the How To Blog instruction manual and probably wrote a half dozen test posts and did practice posting pictures and links before handcrafting her first introductory post. You can read all of the blogger’s first posts below.

Here are the first introductions and ABOUT ME style content bytes that the 2012 Miss Teen Canada World contenders put on their regional blogs,

http://missteencalgary.com/hello-from-kirsten-collins-2012-miss-teen-calgary-world/

http://missteensouthcalgary.com/my-biography/

http://missteenalberta.com/hello-from-miss-teen-alberta-world-2012-lindsay-fraughton-2/

http://missteenedmonton.com/hi-im-angie-mellen-miss-teen-edmonton-2012/

http://missteeneastcentralalberta.com/hello-from-stacey-cox-miss-teen-east-central-alberta-world-2012/

http://missteenokotoks.com/hello-from-miss-teen-okotoks-world-2012-justine-orban/

http://missteenstalbert.com/chloe-fulton-miss-teen-st-albert-world-2012/

http://missteenstrathconacounty.com/hello-from-kelsey-bryant-miss-teen-strathcona-county-world-2012/

http://missteencentralalberta.com/502/

http://missteenreddeer.com/hello-from-gina-omilon-miss-teen-red-deer-world-2012/

http://missteensouthernalberta.com/hello-from-hailey-kloot-2012-miss-teen-southern-alberta/

http://missteenwestcalgary.com/hello-from-miss-teen-west-calgary-2012/

http://missteenprincegeorge.com/hello-world/

http://missteensouthwesternbritishcolumbia.com/crystal_li/

http://missteennorthernbritishcolumbia.com/the-beginning/

http://missteenvancouver.com/nadia-afshar-miss-teen-vancouver-world-2012/

http://missteencomoxvalley.com/hello-world/

http://missteenokanagan.com/sarah-nieberle-miss-teen-okanagan-world-2012/

http://missteensouthernbritishcolumbia.com/millie-rong-miss-teen-southern-british-columbia/

http://missteenbritishcolumbia.ca/hello-from-nicole-miss-teen-british-columbia-world/

http://missteenvictoria.com/brandi-anderson-miss-teen-victoria-world-2012/

http://missteencoquitlam.com/hello-from-katarina-lulic-2012-miss-teen-coquitlam-world/

http://missteennewwestminster.com/31/

http://missteenburnaby.com/cecilia-ferreira-miss-teen-burnaby-world-2012/

http://missteenwinnipeg.com/a-new-chapter/

http://missteenmanitoba.com/hello-from-courtney-mandock-miss-teen-manitoba-world-2012/

http://missteencentralmanitoba.com/hello-from-rilee-lloyd-miss-teen-central-manitoba-world-2012/

http://missteensouthernmanitoba.com/hello-from-devon-shewchuk-2012-miss-teen-southern-manitoba-world/

http://missteensouthernavalon.com/hello-from-hayleigh-mcgrath-miss-teen-southern-avalon-world-2012/

http://missteennorthernavalon.com/courtney-jones-2012-miss-teen-northern-avalon-world/

http://missteennovascotia.com/hello-from-kelley-penney-miss-teen-nova-scotia-world-2012/

http://missteenkingtownship.com/shelby-lynn-prioriello-2012-miss-teen-king-township-world/

http://missteenontario.ca/hello-from-sacha-stewart-2012-miss-teen-ontario-world/

http://missteenthunderbay.com/hello-everyone-i-am-sabrina-felice-miss-teen-thunder-bay-world/

http://missteeneasternontario.com/hello-from-hillary-macmillan-miss-teen-eastern-ontario-world-2012-2/

http://missteensudbury.com/hello-from-desiree-mathias-miss-teen-sudbury-world-2012/

http://missteenkirklandlake.com/hello-from-darian-allison-miss-teen-kirkland-lake-world-2012/

http://missteenkapuskasing.com/hello-from-janick-chartrand-miss-teen-kapuskasing-world-2012/

http://missteengta.com/christina-logan-miss-teen-gta-world-2012/

http://missteenbarrie.com/hello-from-danielle-hawthorne-2012-miss-teen-barrie-world/

http://missteenottawa.com/hello-from-leigh-mundy-miss-teen-ottawa-world-2012/

http://missteensouthwesternontario.com/danielle-cocchetto-2012-miss-teen-southwestern-ontario-world/

http://missteenpeterboroughcounty.com/hello-from-jessie-potvin-2012-miss-teen-peterborough-county-world/

http://missteensimcoecounty.com/hi-from-lolah-gifford-miss-teen-simcoe-county-world-2012/

http://missteennorthontario.com/hello-from-nichelle-thomson-miss-teen-north-ontario-world-2012/

http://missteensdgcounties.com/kelly-ouderkirk-miss-teen-sdg-county-world-2012/

http://missteenmarkham.com/hello-from-jordy-arsenault-kivell-miss-teen-markham-world-2012/

http://missteenyorkregion.com/what-you-should-know-about-me/

http://missteensouthernontario.com/hello-from-francesca-mcfadden-miss-teen-southern-ontario-world-2012/

http://missteenbrampton.com/hello-from-simrat-sandhu-miss-teen-brampton-world-2012/

http://missteendurhamregion.com/what-do-you-want-to-know/

http://missteen-quebec.com/hello-from-megha-sandhu-miss-teen-quebec-2012/

http://missteenmontreal.com/miss-teen-montreal-world-and-miss-teen-famas-2011-all-in-one/

http://missteenwesternsaskatchewan.com/hello-from-nikita-kahpeaysewat-miss-teen-western-saskatchewan-world-2012/

http://missteensouthernsaskatchewan.com/hello-again-from-miss-teen-southern-saskatchewan-brittany-orsted/

http://missteencentraleastsaskatchewan.com/hello-from-natahni-paquachan-2012-miss-teen-central-east-saskatchewan/

http://missteennortheastsaskatchewan.com/hello-from-elaine-vallier-miss-teen-north-east-saskatchewan-world-2012/

http://missteeneasternsaskatchewan.com/hello-from-jamie-newberg-miss-teen-eastern-saskatchewan-world-2012/

http://missteensaskatoon.com/hello-from-danica-cox-miss-teen-saskatoon-world-2012/

http://missteensouthcentralsaskatchewan.com/jasmine-gemmell-miss-teen-south-central-saskatchewan-world-2012/

http://missteensouthwesternsaskatchewan.com/hello-from-dakota-cooke-miss-teen-southwestern-saskatchewan-world-2012/

http://missteencentralsaskatchewanworld.com/your-name-2011-miss-teen-your-location-world/

http://missteensaskatchewan.com/hello-from-savanagh-walker-miss-teen-saskatchewan-world-2012/

Dr Archer was Moderator on Mentor Night

There was a reputable Toronto Dentist and Zack Werner

A handcrafted 2012 Miss Teen Canada World Mentor Night Squidoo lens explains all of the subtleties of the program and details that participants and what was expected of the bloggers on this occasion

To Help Urban Fitness Events Make Leaders in Toronto

As time goes by, I tend to venture out too far ahead of myself until all my new ideas seem unrealistic.  So it helps to take a day off and travel around and clear my head.  On such occasions I pursue my hobbies, and my passion for history and my love of finding rare antiques and collectibles (while digging in old dumps, or rummaging through cluttered antique shops) are my primary escape mechanisms.  As the author of Dumpdiggers antiques blog I often get invited to speak on camera or contribute some ideas to the nature and evolution of collecting antiques on the web.

Rob Campbell getting interviewed for TV showSo I ventured outside my apartment on Monday March 12 2012; I left my 565 sq ft condominium apartment in The Distillery District of downtown Toronto, which is literally a glass box. This is the place where I spend most of time , a prison of my own making. Some days the only things I produce are original thoughts, and I’m always working on improving the packaging.

digging and finding treasure in Toronto

Dumpdiggers blogger Rob Campbell discusses what makes an old thing into an antique, and what makes an antique thing worth buying. Antiques as an investment = a terrible idea.

To my great satisfaction, my capacity for clever notions has not diminished over the years, and other people are now starting to take notice and listen to my ideas.  Some of them are veteran TV producers.

Here I am getting interviewed for a television show;  truth be told its an audition, and if I get the part it could be good fun.  The guy running the camera is a big TV star himself,  and he was coaching me and that always helps.

After that bold performance, which honestly I hope I never see, I had a Chester Chicken dinner from the Crossways Mall at Dundas St and Bloor which I ordered to go.

Urban Warrior Race on 8th Sept 2012, is Toronto Half Marathon with Obstacles

So I ate that boney fried Chester Chicken at my next stop, and the smell must have certainly impacted the generic aroma of the otherwise sterile offices of DEVAN atmospheric marketing in west Toronto.

At approx 12:45 pm I met Joshua Turnbridge and Cathy Muffolini on the third floor of 1345 St Clair Ave W.  These folks are part of the organization that’s managing and promoting this year’s annual Urban Warrior run Toronto , which is a unique extreme fitness competition that will take place on Saturday, September 8th, 2012

Toronto, half marathon, urban fitness, competition, runUrban Warrior is a sporting event focused on challenging individuals of all fitness levels to perform under ‘abstract’ conditions. This years’ race involves climbing, jumping, sprinting and crawling will bring on hard sweat, athletic camaraderie, bursts of laughter and a few tears!  This is premium leadership development with its own risks and rewards.

One attractive reward is the Warrior After Party! All participants will gain free access with their race VPN security system passes, along with one free beer ticket.

Josh Turnbull, Rob Campbell, Cathy Muffolini, Urban Warrior, obstacle course, fitness event, competition race in TorontoIts a fun teaching people what they really want to learn and I look forward to working with these people on making this unique project a huge success. My passion for antiques has helped me over the tipping point and I’m really findable in that niche – these people, like everyone else on planet Earth, can do the same things with the same tools.

Would you like to sponsor this urban fitness event? please get in touch, @roberrific

The Writing Hero Behind Ancestry Guru Does Production Planning with Organic Ingredients

Metro Toronto convention center, Rob Campbell, small business forumWho’s the real hero behind Ancestry Guru?

Roberrific the Son of a Beekeeper is the principal writer. Here’s Rob standing tall as one of three sharp dressed men at the Small Business Forum in the Metro Toronto Convention Center on Tuesday Oct 18th, 2011.  Rob Campbell stands beside Jim Pagiamtzis and his friend Tom moments after they donned their special passport badges; they were heading into the trade show floor when I made them pause for a picture and we took several with a variety of smiles

That was around 10am in the morning and it wasnt until 11am that I attended the best session of the day. I had the good fortune to meet Jeff Quipp before his presentation and I wrote about

Jeff Quipp CEO SearchEngine People with Rob Campbell CEO Lenzr CorpRoberrific of Lenzr Corp detailed Jeff Quipp Search Engine People Speaks SEO Small Business on the Page One Program blog

Jeff Quipp is a very good speaker and did a lovely job explaining the basics of SEO to a room filled with Facebook and Twitter savvy small business owners that are eager to take a DIY approach to marketing and as such they are keen to absorb as much as they can about social media contests and other unique strategies that are cost efficient and clever.

Recently the hero behind Ancestry Guru was called into action to write an article about a prolific writing team in Prince George BC as Arob12 wrote about Will Lewis being profiled on Canada Blog Friends, along with some insights into the life  and racial challenges of an aboriginal online magazine publisher.

On a more religious note the son of beekeeper waxed poetic and gave recent glimpses of the differences between medieval beekeeping and the art and science of a modern commercial apiarist and even more miscellaneous insights into the harvest of rare earths, minerals and organic ingredients for making bread and dinner buns.

Which brings me to the Art of Bread Making on Xanga and the secrets of soliciting votes for pictures on social media contests is also explained there

Harvesting Honey in Eastern Ontario Canada

Here’s a snapshot of some of the 2011 Honey Crop at Campbells Honey, this image is something that might be accepted into a photo contest concerning Warehouse Stockpiles on Lenzr. Here are seven barrels of Canada #1 White Honey ready to be shipped to market. I wrote about this Canadian harvest in an article The Business of Beekeeping in Southern Ontario that was picked up by Bizcovering magazine. Look closely in the background you can see boxes and a freezer that was filled with plastic tubs of creamed white honey.

2011 Campbell's Honey Crop

WHAT IS CREAMED HONEY?  There is nothing added to the pure honey to make it creamy. The process involves mixing the fresh honey with a small amount of highly granular seed honey which teaches the liquid how to harden into a compact crystaline shape rather than the loose crystal pattern that would otherwise occur naturally. The honey is placed in the freezer and it hardens quick according to the code imparted by the tiny crystals from the creamed honey seed (last year’s creamed honey). I wonder if it would be worth saving some creamed honey in a seed bank with sophisticated inventory management and calling it an insurance expense.

removing queen excluders, Canadian beekeeping, business, production planning

Packing the honey in barrels and bottles and cardboard boxes is the last step in the honey production planning ritual that occurs every year at Campbell’s Honey in Warkworth Ontario.