The SMOJoe SEO Show was at Growth Hacking TO Meet-Up happened on Weds April 23rd at 243 College St. It started at 7pm and wrapped up at 10:30 pm. It was solid infotainment
This was a free Meet Up event and perfect for people who wanted to learn SEO rudiments so they could properly marvel at the most advanced new technology – it was fashioned for beginners and veterans alike, so both could come away with tips and new techniques for growth hacking to gain more users.
Someone was going to win a coffee maker courtesy of Vigorate Digital ecommerce software which really is a growth hacking tool chest filled with custom digital marketing solutions, pin code loyalty programs, online auction software, and easy to install photo contests templates etc . Growth hackers want more users.
Cristian Contreras is the face of Growth Hacking in Toronto.
What is Growth Hacking?
A marketing practice with an absolute focus on growth – the discipline encourages marketers to use advanced methods, tools, and best practices to grow user base or data, content or customer reach. Growth hackers often use resources that weren’t available in the traditional marketing repertoire a few years ago, and very often they made these tools themselves. The quintessential growth hacker is the coder who writes script to collect content and customers from larger more unwieldy corporate websites – ie like how Airbnb fed on Craigslist.
The second part of the show is a live diagnostic and content publishing festival whereby people in the room win prizes from an office coffee solutions company that is sponsoring the event. Don’t miss this unique educational evening – it will be like nothing you’ve seen before or likely to ever see again – stay tuned here for updates on how it evolves and what happens and why .
Every participant who is willing to play along, tweet, blog and do Facebook updates right there in the room is eligible to win bags of free coffee, and somebody is going home with a brand new office coffeemaker.
People are talking on Twitter and adding voices to the discussion about Growth Hacking on Smart Canucks and we’re expecting some contributions to this beautiful post about GrowthHackTO on Free Ads Planet.
Then after weeks of planning IT WAS SUDDENLY HAPPENING..
Toronto is Awesome ran this picture on Sunday April 20th,
There are still quite a few seats left and even if you don’t reserve a spot or get ticket you should just come anyway because you’ll probably get in – some of the people registered have already said they cant come in the comments at the side of the Meet-Up page . .
UPDATE – The event was a big success. Jane Wang won the charity choice SEO spot in a heated race between eight contenders! She volunteered her domain and won the crowd’s sympathy.
After Jane won, we all took a whack of pictures and then endeavoured to use them in our homemade media; at this point we all went to work optimizing her health apps domain and her intriguing game Health Challenger. Its cool. She’s helping people get healthy and that’s a great cause.
You can read more in a terrific blog post about it courtesy of Dan Wood, http://seohowto.ca/2014/04/seo-growth-hacking-session/ and he wrote that while sitting in his chair in the audience . Dan’s a real smart guy. and Cristian Contreras wrote here,
Cristian was blogging at the front of the class in front of the audience, who were dropping off more and more every minute . aha ah well live blogging isn’t the most exciting thing to watch at ten pm. I dont take it personal. The audience dropped from fifty to less than twenty souls watching in the second half of the show – it was exciting for me. Maybe this should be a daytime event. A weekend workshop.
The grand finale, the draw for the office coffee maker – the ticket was pulled from the popcorn ceramic bowl by Jane Wang.
Smojoe – Rob Campbell holds the Bowl for Jane Wang who picks David Woogan, to win the coffee maker . .
Dan Wood sitting in the audience did a tremendous courtesy by listing the process and order of things necessary to achieve page one rankings. He writes, “…in a simple form these are the steps:
- Choose a keyword that will have a valuable return for your website (or your client).
- Take original photos and host them on trusted websites (Flickr, WordPress)
- Devise creative, interesting stories that relate to your product/service in some way and get this article published in the best, biggest, most trusted magazine or newspaper or other publication that you can
- Bookmark this article on social bookmarking sites and social media
- Write secondary articles and publish those on other sites. Use the same photos from their original source
- Bookmark and interlink those with the original article.
What he left out was the secret ingredients that I don’t tell anyone. Dan went on the record how I compared my modern day existence to a 14th century troubadour who goes from tavern to tavern and sings about heroes and highwaymen who pay him to make their exploits more well known , so they are feared , respected and paid tribute or presented with big opportunities. Its the same today online – the more famous and important you are in a particular category and have earned links in articles, blogs and forums etc, the more likely your URL will show up on pg1 in searches done by needy townspeople. So a modern SEO practitioner is a digital troubadour.