Red FLag Deals Thread about #GrowthHackTO which hosted the first ever SMOJoe SEO Show

The SMOJoe SEO Show was at Growth Hacking TO Meet-Up happened on Weds April 23rd at 243 College St. It started at 7pm and wrapped up at 10:30 pm. It was solid infotainment
http://www.meetup.com/Growth-Hacking…nts/174390812/
Growth Hacking Toronto This was a free Meet Up event and perfect for people who wanted to learn SEO rudiments so they could properly marvel at the most advanced new technology – it was fashioned for beginners and veterans alike, so both could come away with tips and new techniques for growth hacking to gain more users.
Someone was going to win a coffee maker courtesy of Vigorate Digital ecommerce software which really is a growth hacking tool chest filled with custom digital marketing solutions, pin code loyalty programs, online auction software, and easy to install photo contests templates etc . Growth hackers want more users.

Cristian Contreras is the face of Growth Hacking in Toronto.

What is Growth Hacking?
A marketing practice with an absolute focus on growth – the discipline encourages marketers to use advanced methods, tools, and best practices to grow user base or data, content or customer reach. Growth hackers often use resources that weren’t available in the traditional marketing repertoire a few years ago, and very often they made these tools themselves. The quintessential growth hacker is the coder who writes script to collect content and customers from larger more unwieldy corporate websites – ie like how Airbnb fed on Craigslist.

The second part of the show is a live diagnostic and content publishing festival whereby people in the room win prizes from an office coffee solutions company that is sponsoring the event. Don’t miss this unique educational evening – it will be like nothing you’ve seen before or likely to ever see again – stay tuned here for updates on how it evolves and what happens and why .

Every participant who is willing to play along, tweet, blog and do Facebook updates right there in the room is eligible to win bags of free coffee, and somebody is going home with a brand new office coffeemaker.

Follow #GrowthHackTO and Rob Campbell is @roberrific on Twitter. Last edited by Arob; Apr 16th, 2014 at 11:43 AM.

People are talking on Twitter and adding voices to the discussion about Growth Hacking on Smart Canucks and we’re expecting some contributions to this beautiful post about GrowthHackTO on Free Ads Planet.

Then after weeks of planning IT WAS SUDDENLY HAPPENING..
Toronto is Awesome ran this picture on Sunday April 20th,

There are still quite a few seats left and even if you don’t reserve a spot or get ticket you should just come anyway because you’ll probably get in – some of the people registered have already said they cant come in the comments at the side of the Meet-Up page . .

Rob Campbell and Jane Wang of MyHealth Sphere dot ca
UPDATE – The event was a big success. Jane Wang won the charity choice SEO spot in a heated race between eight contenders!  She volunteered her domain and won the crowd’s sympathy.

Edwin Frondozo

https://twitter.com/drgnmeme/status/459148906295615488/photo/1

After Jane won, we all took a whack of pictures and then endeavoured to use them in our homemade media; at this point we all went to work optimizing her health apps domain and her intriguing game Health Challenger. Its cool. She’s helping people get healthy and that’s a great cause.

You can read more in a terrific blog post about it courtesy of Dan Wood, http://seohowto.ca/2014/04/seo-growth-hacking-session/ and he wrote that while sitting in his chair in the audience . Dan’s a real smart guy. and Cristian Contreras wrote here,
http://growthhackingtoronto.ca/seowinnerhealthapps/
Jane Wang a start-up health apps designer takes paper from the bowl

Cristian was blogging at the front of the class in front of the audience, who were dropping off more and more every minute . aha  ah well live blogging isn’t the most exciting thing to watch at ten pm.  I dont take it personal. The audience dropped from fifty to less than twenty souls watching in the second half of the show – it was exciting for me. Maybe this should be a daytime event. A weekend workshop.

The grand finale, the draw for the office coffee maker – the ticket was pulled from the popcorn ceramic bowl by Jane Wang.

Smojoe – Rob Campbell holds the Bowl for Jane Wang who picks David Woogan, to win the coffee maker . .

Dan Wood sitting in the audience did a tremendous courtesy by listing the process and order of things necessary to achieve page one rankings. He writes, “…in a simple form these are the steps:

  1. Choose a keyword that will have a valuable return for your website (or your client).
  2. Take original photos and host them on trusted websites (Flickr, WordPress)
  3. Devise creative, interesting stories that relate to your product/service in some way and get this article published in the best, biggest, most trusted magazine or newspaper or other publication that you can
  4. Bookmark this article on social bookmarking sites and social media
  5. Write secondary articles and publish those on other sites. Use the same photos from their original source
  6. Bookmark and interlink those with the original article.

What he left out was the secret ingredients that I don’t tell anyone. Dan went on the record how I compared my modern day existence to a 14th century troubadour who goes from tavern to tavern and sings about heroes and highwaymen who pay him to make their exploits more well known , so they are feared , respected and paid tribute or presented with big opportunities. Its the same today online – the more famous and important you are in a particular  category and have earned links in articles, blogs and forums etc, the more likely your URL will show up on pg1 in searches done by needy townspeople.  So a modern SEO practitioner is a digital troubadour.

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Spray foam guys insulate upscale Toronto

What is it like to be a spray foam guy?  There is a good story on Bizcovering magazine with an inside look at life as a spray foam insulation guy in Toronto and the piece used some pictures seen below.  This is Tim, a spray tech, who is also the truck driver and generator operator.  He’s on site to meet me first thing in the morning, opening up the back of the company truck and getting ready to help his teammate, the prime applicator. The prime is the rock star spray foam applicator who has had lots of training in the fine art of insulating residential houses with polyurethane rigid foam insulation. The pictures below shows Rob Campbell’s ride along on Oct 22nd to document a Toronto spray foam insulation company at work insulating a new home construction in a posh Forest Hill neighbourhood.

Opening Sprayfoam truck , day in the life  of spray foam guy

Spray foam insulation is an excellent albeit more expensive choice for home insulation.  The cost is minimum $3 per square foot of wall and roof, and the price varies depending on whether its open cell or closed cell foam being installed. Spray foam comes in two varieties, open-cell and closed-cell composition, and both types have different properties which make them good for one thing or another.. i might explain. Of the two options, closed-cell foam is the better insulator. Once cured, it also becomes a vapor retarder (because the tiny cells are closed moisture cannot enter the foam). but its disadvantage is price and weight.  Its heavy and expensive and sometimes you dont need that much insulation , and sometimes its too much and open cell is better.  Open cell foam has open bubbles Open-cell foam has a lower R-value, and acts as more of an air temperature and acoustic barrier; open cell foam is not an effective vapor barrier. Open cell foam is lighter, less dense and cheaper (because less material is used as it expands larger) and is applied as interior wall home insulation in places where moisture isn’t a variable.

Below Montana Mike puts on a full has-mat suit with respiratory system, boots and gloves, helmet and visor. Its intense.

put on suit for spray foam insulation application, back of truck,

Like any good chemical reaction there are some rather noxious chemicals produced as a bi-product of spray foam reaction between Isocyanates and the Walltite resin, both components are prepared by BASF and detailed on Fuel Ghoul blog about spray foam insulation in Toronto which outlines the process by which a Graco H40 component proportioner heats and pumps both liquids to the sprayer unit whereupon they combine at the nozzle tip of the gun.

mixing spray foam components together on job site with Graco H-40 Plural Component Reactor

The two substances must be hot when they combine to create the best chemical effect, and to make the best R-value rigid foam insulation. In the photo below, the tech tweaks a Graco H-40 Hydraulic Series Plural Component Reactor‘s front panel , adjusting temperature on the 12.0 kW heater in the machine. From residential foam insulation projects to high-volume commercial projects, Graco brand proportioners are a mainstay in the mobile spray foam industry. This rig alone, not including the truck and generator could cost about thirty five thousand dollars and comes with fifty foot of hose, and ten feet of heated whip and a Fusion AP  spray gun applicator.

Graco H-40 Hydraulic Series Plural Component Reactor With 20.4 kW Heater

Spray foam insulation is a bit of phenomenon especially here in Canada partly due to celebrity endorsements the home renovation TV shows that have propelled spokespeople to fame and fortune. These TV personalities have made deals with spray foam insulation manufacturers to endorse the product as being green and environmentally responsible, energy efficient, and 100 % cost effective – all of which is true.

spray foam tech basement wall headers in Forest Hill neighbourhood TorontoAll the same, spray foam insulation has been in the news lately and the people and processes have been called into question by a CBC Marketplace TV news doc that shows ‘how spray foam can go very wrong’ by examining the unlivable homes of unhappy customers.

The History Spray Foam Insulation

Otto Bayerm Germanchemieist who created polyurethane riigid foamWhat we know today as rigid foam insulation was invented in the 1950s by the German scientist Otto Bayer. He was trying to come up with something to replace rubber tires. He was eventually quite successful, but polyurethane wasn’t used to make wheels until the 1970s . Today the wheels under the folding metal steps of modern escalators are made of polyurethane, as are skateboard wheels.

Polyurethane has been around for about sixty years now – it has history stretching back to Germans scientists who pioneered many synthetics before World War II.  They were searching for synthetic textiles, rubber and silk. Twelve years after the war ended, in 1957 Otto Bayer and a German research team made advances with alkyd resins when they modified them with diisocyanates for the first time and made coatings and the first ever rigid foam products.  Today, anyone that has ever taken high school shop class, or refinished furniture, or stained a deck knows something about urethane wood finishes and the hard substance created when it hardens on the brush.

spray foam technician doing basement headers in Toronto Here is the crew starting work insulating the basement of a new home in Forest Hill.  They start at the bottom of the building doing the exterior wall ‘headers’. The team takes over the job site for a few hours each day and they often work lunches and late into the evening to be there when the other contractors are absent.  These guys are very careful not to expose any other tradespeople to the noxious gasses often created during the spray foam application process (I had to wear a breathing mask, visor and cover-alls as I followed the applicator around the basement).

Spray Foam in Toronto

Fuel Ghoul reports that the Canadian Urethane Foam Contractors Association (CUFCA) estimates that spray foam insulation was installed in approx 350,000 homes in Canada last year, a number that has been growing by 33 percent every year over the last decade. Part of the product’s appeal is that, when properly installed, spray foam insulation can reduce heating and cooling costs by up to fifty (50) per cent, according to the Canadian Urethane Foam Contractors Association (CUFCA) and so this really is advanced chemistry at work.

Stand Up Paddleboarding Tours of the Scarborough Bluffs in Toronto

SUP in Scarborough Bluffs So it turns out that taking Stand Up Paddleboarding tours on Toronto east lake shore at Brimley Marina (Paddleboard Addict) is the very best way to see the Scarborough Bluffs !
The bluffs are timeless. They are full of beautiful wild birds and animals. The bluffs were mentioned in the letters sent back to England by Elizabeth Simcoeoomers, the wife of John Graves Simcoe, the first lieutenant governor of Upper Canada. The bluffs along Lake Ontario shores reminded her of the limestone cliffs in Scarborough, North Yorkshire, England.   In her diary, she wrote, “The shore is extremely bold, and has the appearance of chalk cliffs, but I believe they are only white sand. They appeared so well that we talked of building a summer residence there and calling it Scarborough.

Stand Up Paddleboard Tour on Lake Ontario

paddleboarding stand up Toronto
SUP Tours are perhaps the fastest growing water tourism industry in the GTA, but is it sustainable?
The calm waters around the Brimley Marina are perfect for spectators who seek a closeup view of the beautiful Scarborough Bluffs in summertime.
The sensation of walking on water with unobstructed views is unforgettable.
Imagine doing this while getting physically fit in an amazing full body workout.?!

 

Smojoe writes about Taking Stand Up Paddleboard Classes in Toronto and paying only $50 per lesson.

The son of a beekeeper blog describes with elation the exercise of taking stand up paddleboarding lessons in Toronto at the Brimley Marina for the betterment of health and body.

What about this picture of SUP yoga on Zoomers magazine which shows a young woman with terrific balance against a serene empty background

Making A Christmas Market in Toronto Distillery District

making the atomic clock, reed switch, solar in the distillery district of TorontoA lot work went into making the 2011 Toronto Christmas Market happen inside the historic Distillery District complex at 55 Mill St near Cherry St and Lakeshore, which is perhaps the oldest part of the old ‘Muddy York’.

Distillery District, red brick, cobble, Toronto mortgage broker, reed switchFirst the construction crew had to install and decorate a 45 ft White Spruce Christmas Tree that was donated by Trees Ontario. The tree is an absolute spectacle with over twelve thousand reed switch component light bulbs and ornaments and is topped with a shiny silver star.

Next they had to fix and reinstall the old fashioned clock tower. It disappeared from the site after it was knocked over by a box truck earlier in the year. This majestic chronometer really steals the scene and is the subject of countless photos taken here at the distillery. The fifteen foot tall clock  is always on time and doubles as a light source at night.

preparing the distillery district, reed switch, Christmas tree, cobblestonesIs that a suction truck at the base of the clock? Yes. The Distillery is built on marshy land and not much higher than Lake Ontario. Today the water table is so darn high in the Distillery District that this truck is required to come and suck the water from the spongy ground before cement can be poured and foundations can be secured, even for such small things as old fashion clocks.

Next the construction crew had to assemble over fifty wooden box vendor huts from materials that were donated by Loews.

Also present on the list of achievements is the world class audio sound system that pipes holiday cheer through speakers hung throughout the complex, and the food vendors that serve delicious meals made fresh with organic ingredients and cultural delicacies imported from all over the world.

eleves make the santa maze , Distillery Lane, Toronto mortgage broker

Oh yes the building of Santa’s maze in which you can see here was accomplished by an army of yellow safety jacketed elves.

The 2011 Toronto Christmas Market exists in the shadow of the  half completed forty four story Gooderham condominium building in the background, and the extension of the development upwards into the sky. Toronto mortgage broker says the measured strength of the cultural scene on the streets and below developments helps leverage the true value of the real estate market above.

The Gooderham inside The Distillery District in TorontoThe shopping mall below the two towers, some of which will be completed by spring 2012 is reputed to include a Toronto dentist beside a business center hair salons and a Japanese Sushi bar, oh and a Mexican restaurant with state-of-the-art web karaoke machines.
Now in its second year, the 2011 Toronto Christmas Market at the historic Distillery has more street vendors, buskers and costumed performers, more live stage shows and the entire compound is licensed for alcohol. The Toronto Christmas Market is a European market style attraction that’s slowly evolving by continuous improvement into its own uniquely Canadian festival.  There’s nothing else quite like it anywhere else in Canada.

The Writing Hero Behind Ancestry Guru Does Production Planning with Organic Ingredients

Metro Toronto convention center, Rob Campbell, small business forumWho’s the real hero behind Ancestry Guru?

Roberrific the Son of a Beekeeper is the principal writer. Here’s Rob standing tall as one of three sharp dressed men at the Small Business Forum in the Metro Toronto Convention Center on Tuesday Oct 18th, 2011.  Rob Campbell stands beside Jim Pagiamtzis and his friend Tom moments after they donned their special passport badges; they were heading into the trade show floor when I made them pause for a picture and we took several with a variety of smiles

That was around 10am in the morning and it wasnt until 11am that I attended the best session of the day. I had the good fortune to meet Jeff Quipp before his presentation and I wrote about

Jeff Quipp CEO SearchEngine People with Rob Campbell CEO Lenzr CorpRoberrific of Lenzr Corp detailed Jeff Quipp Search Engine People Speaks SEO Small Business on the Page One Program blog

Jeff Quipp is a very good speaker and did a lovely job explaining the basics of SEO to a room filled with Facebook and Twitter savvy small business owners that are eager to take a DIY approach to marketing and as such they are keen to absorb as much as they can about social media contests and other unique strategies that are cost efficient and clever.

Recently the hero behind Ancestry Guru was called into action to write an article about a prolific writing team in Prince George BC as Arob12 wrote about Will Lewis being profiled on Canada Blog Friends, along with some insights into the life  and racial challenges of an aboriginal online magazine publisher.

On a more religious note the son of beekeeper waxed poetic and gave recent glimpses of the differences between medieval beekeeping and the art and science of a modern commercial apiarist and even more miscellaneous insights into the harvest of rare earths, minerals and organic ingredients for making bread and dinner buns.

Which brings me to the Art of Bread Making on Xanga and the secrets of soliciting votes for pictures on social media contests is also explained there

Harvesting Honey in Eastern Ontario Canada

Here’s a snapshot of some of the 2011 Honey Crop at Campbells Honey, this image is something that might be accepted into a photo contest concerning Warehouse Stockpiles on Lenzr. Here are seven barrels of Canada #1 White Honey ready to be shipped to market. I wrote about this Canadian harvest in an article The Business of Beekeeping in Southern Ontario that was picked up by Bizcovering magazine. Look closely in the background you can see boxes and a freezer that was filled with plastic tubs of creamed white honey.

2011 Campbell's Honey Crop

WHAT IS CREAMED HONEY?  There is nothing added to the pure honey to make it creamy. The process involves mixing the fresh honey with a small amount of highly granular seed honey which teaches the liquid how to harden into a compact crystaline shape rather than the loose crystal pattern that would otherwise occur naturally. The honey is placed in the freezer and it hardens quick according to the code imparted by the tiny crystals from the creamed honey seed (last year’s creamed honey). I wonder if it would be worth saving some creamed honey in a seed bank with sophisticated inventory management and calling it an insurance expense.

removing queen excluders, Canadian beekeeping, business, production planning

Packing the honey in barrels and bottles and cardboard boxes is the last step in the honey production planning ritual that occurs every year at Campbell’s Honey in Warkworth Ontario.

Lenzr, Over 50 lbs of Toronto Chocolate and a Blackberry Curve from Baby Boomer Magazine and Web Development Company

50 Going On 15 is for more sophisticated  People Photographers

over 50, wom,en, Baby Boomers, music, chocolate in TorontoThe 50 Going On 15 photo contest on Lenzr will reward the member that uploaded the highest ranked photo with over 50 lbs of dark chocolate as a prize!

This challenge is sponsored by a magazine for people over 50 that is really breaking new ground in Toronto – because its all about this great city from an older persons more sedate and refined perspectives.  Winning this contest would be a strange dream come true that might indeed be more of a curse than a blessing esp if you are a woman over 50 and trying to loose weight. This web challenge’s strange prize is being fulfilled by this cool Toronto chocolate company. This will be a fun story to read about in July, when the prize is awarded and we all get to see the winning picture. You can read more about this over 50 magazine sponsor and prize on the Lenzr blog.

Crowded Places is for less sophisticated People Photographers
lenzr photo contest producer web development TorontoThe crowded places photo contest is sponsored by a Toronto web developer that’s generously offering a Blackberry curve phone as prize. The prize offering fits nicely into their new mobile strategies and will allow users to keep track of their own social networks, which are crowded places.

The contest is pretty straightforward. Submit shots of crowds and use the caption to tell stories. The contest will no doubt create a long index of popular tourist attractions and pedestrian bottlenecks from all across Canada.

Both of these contests will end July 1st 2010 when the highest ranked photo is elected winner.